Mervex is an AI-native, embedded go-to-market system for B2B companies. It researches the market, identifies which accounts are worth pursuing, finds the timing signals, builds the messaging, runs the outbound execution, and adapts the system based on market responses. Founded by Harsh and Yash, Mervex combines AI automation with human expertise to generate qualified pipeline with less operational drag.
Build a revenue engine that scales.
AI-native GTM systems designed to help ambitious B2B companies generate more pipeline with less operational drag.
Nine tools, scattered. No system between them.
They were the system all along.
EACH ONE SOLVING ITS OWN PROBLEM, ON ITS OWN CLOCK.
SAME TOOLS. NOW THEY POINT THE SAME DIRECTION.
[ SIGNAL INTELLIGENCE ]
The market is always telling you something.
Companies broadcast their plans constantly, in what they hire for, what they ship, what they write, and what their customers complain about in public. Most of it is noise. The work is deciding which of it means someone is about to buy.
- Hiring14
- Funding6
- Communities9
- GitHub5
- Reddit4
- Documentation7
- Press3
- Reviews2
- Jobs11
- Blogs5
Every send passes a human before it leaves. That step cannot be turned off.
- Communities1d
Cadence Robotics founder asked a private community how long SDR ramp should take
- Funding6h
Verity Health announced a Series B and said nothing about go-to-market
- GitHub5h
Kestrel Data shipped a public API and wrote the docs to go with it
- Hiring2h
Northlane Systems opened a US GTM Lead role before there was a US motion
Illustrative. Accounts and timings are examples of the shape of the work, not client data.
[ THE METHOD ]
We don’t inherit GTM. We rebuild it.
Every other vendor starts by handing you a list. We start by working out who actually belongs on one, and the list falls out at the end.
What is actually being bought in this category, by whom, and on what budget?
[ OPEN THE SYSTEM ]
The work lives in software you can look at.
Four views, one system. Research feeds strategy, strategy constrains execution, execution produces the response that rewrites both. You can log in and watch it move. This is not a report we hand you once a month, it is the workspace itself.
| Account | Signal | Source | Seen | State |
|---|---|---|---|---|
| Northlane Systems | Opened a US GTM Lead role | ashby | 2h | Prioritized |
| Cadence Robotics | 3 SDR roles and 1 RevOps in a week | greenhouse | 1d | Prioritized |
| Verity Health | Series B announced | press | 1d | In review |
| Palmer & Co | Added a SOC 2 page to docs | site-diff | 2d | Watch |
| Tessellate | Founder posted on pricing pressure | 3d | Watch |
This week
Views are illustrative. Account names and figures are examples, not client data.
[ CUSTOMERS ]
Proof, as it ships.
Engagements are live right now. As each one produces results we can publish in full, with the method attached, it lands here. This is the first.
“I brought Yash and Harsh in to build outbound for ADVCY from a standing start. They built the whole engine, got it running properly, and before every call I had a clear brief on the company, the person, what they cared about and where the opportunity might be. But the thing I’ve valued most is that they don’t just do what you ask them to do. They think about the business, the wider stack and the outcome. They’re constantly looking at what we could do differently, what we should test and where there might be a smarter way of doing things. They’ve become people I go to when I’m thinking through the wider growth and technology stack, not just outbound. If you’re early stage and want a team that can build the infrastructure, run it properly and think alongside you, I’d really recommend Mervex.”
Zac Froud
Founder, Advcy
[ THE FILTER ]
We only take projects we believe we can win.
Turning down work is the cheapest quality control there is. If we cannot see a route to a result in your market, we will say so on the first call itself.
[ FAQ ]
Common questions.
Mervex is built for B2B companies that have product-market fit, a buyer describable in a sentence, and someone internally who can decide on positioning.
Clients see results within 60 days with qualified, attended meetings on their calendar, or Mervex makes it right on our time.
Generic blasts are dead, but signal-driven outbound delivers qualified meetings. Mervex triggers every message on real market signals like hiring changes, funding events, and technographic shifts, prioritizing qualified conversations over inbox saturation.
Unlike agencies that offer outreach volume without targeting judgment, Mervex pairs signal intelligence with disciplined execution. Every Mervex engagement is scoped specifically to your market and buyer rather than relying on recycled playbooks.
An SDR provides hours and outbound tools provide raw data, but neither reads signals to determine why an account is receptive now. Mervex delivers viable accounts accompanied by an insider brief detailing the angle, key stakeholders, and the timing signal.
Mervex does not replace your team or software. Mervex operates inside your existing stack including Slack, email, and CRM, running research, targeting, and execution while your team retains full ownership of positioning and closing.
Mervex works directly alongside your existing team. We run research, targeting, messaging, and outbound execution end-to-end so your internal team stays focused on strategic positioning and closing deals.
Initial Mervex engagements require a 90-day commitment with a results guarantee at the 60-day mark. If qualified, attended meetings are not on your calendar within 60 days, Mervex continues on our own time. Continuing past 90 days is a mutual decision based on pipeline results.
Mervex provides full visibility through a live workspace. You can log in anytime to review the account research, targeting strategy, outbound messages, and market responses in real time.